Category Archives: Urban Profile T-shirts News

Black History vs. Black HIS story

One of the primary reasons we started making t-shirts was to showcase those things that black people feel and go through every day, but are rarely seen or acknowledged.

I grew up during the 1970’s and early 1980’s. Black folks were beginning to reap the benefits of The Civil Rights Movement. Although racism persisted, immediate concerns regarding segregation, housing, employment, and voting were legally settled for the time being. As kids, all we really had to concern ourselves with was when the latest Earth, Wind and Fire album would be released, or if we could learn to swing nun-chucks like Bruce Lee.

As my friends and I got older, we were personally introduced to police corruption and bias (and in some cases brutality), limited employment options, and retailers that didn’t particularly like young black men shopping in their stores.

Fortunately, most of our small crew had family that took care of business: fathers who went to work every day and mothers who made sure we ate vegetables instead of McDonald’s. Everybody demanded we do our homework. We had good Black men and women in our lives, even though there was little evidence these people existed on TV or in the movies. The rest of America had no clue that loving black families were real until the Cosby Show hit the airwaves. (Or, until Obama was elected President.)

The reason for this quick history is to illustrate that the need for sufficient Black representation is an ongoing effort. As Black people, we have the same intentions and goals as everybody else: to contribute something meaningful, take care of our children, and live happy lives. When we are denied this opportunity or our concerns as a people are ignored, it makes life “a little more desperately complicated”.

Many of the ways this society has demeaned people of color has filled thousands of books. We will never be able to adequately address every issue on a t-shirt. But, the point of this t-shirt isn’t necessarily to inform. It’s meant to acknowledge. We believe it’s far more important to recognize and showcase important issues, rather than attempt to explain ourselves, especially to those who have no interest or investment. That (in our opinion) is the true value of t-shirts: they are for the benefit of the person wearing the shirt, not necessarily for those who see it.


We originally came up with the idea of Black HIStory in 1999. We found an artist that could bring our concept to life and had t-shirts printed in 2000. We wanted to create something with a symbolic, chronological history and a clearly recognizable expression that is the direct result of that history. All black history is personal, but we wanted to take things a step further.

“It’s hard enough to be a human being under any circumstances, but when there is an entire civilization determined to stop you from being one, things get a little more desperately complicated.”  – Leroi Jones, 1966

We’ve been fortunate to find new artists to create brand new t-shirt designs for 2018 and beyond. We started to look over some of our older designs are saw that they were as relevant today as they were back then. Maybe more so. We found an artist who could do this particular design justice. So we brought it back.

We hope you appreciate our efforts, as we intend to bring many of our previous designs back in similar fashion.

Click Here to see our latest revision. 

– Steve

Urban Profile Featured in Sesi Magazine

Originally Posted: September 27, 2016

Urban Profile Featured in Sesi Magazine

Sesi Magazine has chosen to feature one of our T-shirts in their fall issue: Black Woman Definition was featured
in their print edition. We are very happy our design caught their attention.

Sesi is a teen magazine for black girls. Sesi means “sister” in the Sotho language of South Africa.
Checkout their site

Driving While Black Is Not A Crime

Originally Posted: July 15, 2016

As soon as I got my driver’s license when I turned 16, my mom would give me really oppressive curfews (or so I thought at the time): “Be home before dark, or else!” Eventually, she let me stay out past sundown. Regardless of when I was told to be home with the car, she insisted on knowing where I was going and who I was with.

I didn’t realize it at the time, but it was really difficult for my mom to watch me leave her sight. My mom was a Registered Nurse who worked in the emergency ward at Detroit Receiving Hospital: she witnessed worst case scenarios on a daily basis. And she had to bear her worries alone, since my father passed away a few years earlier.

My mom tried to protect me from things she had to know I would eventually experience. She just did her best to prolong the inevitable, and hoped for the best.

Fast forward to present day: I’ve lost count of the number of times I’ve been pulled over by the police. I admit that not every stop was undeserved: I was driving too fast, or I made a right turn on red when I shouldn’t have. But many more of those stops just didn’t make sense:

    • “Sir, who owns this car?”
    • “Where do you work?”
    • “Who is that in the car with you?”
    • “Where are you going?”
    • “Why are you in this neighborhood?”


Sometimes, when things get serious, we have
to laugh to keep from crying. Humor can illustrate
something or make a point better than anything else.
That’s what we were trying to accomplish with
our Driving While Black T-shirt.At first glance, the image may make someone
laugh. But if someone really thinks about it for a
few minutes, it’s really not funny at all. It’s sad.
There is a deeper message being presented,
and it’s hidden in plain sight.Click Here to view available t-shirts.

When I wasn’t being pulled over, it was painfully obvious that I was being followed. One instance in particular, a squad car followed behind me so closely, I thought he was going to rear-end me. The police cruiser filled up my rear view mirror; it almost felt like those cops were in my back seat. No lights were flashing, and there was no siren. I dared NOT pull over. I heard their message loud and clear: “Don’t drive though this part of town again”. And I didn’t for a long time after that.

I guess I got off kind of ‘easy’ because my friends have shared far worse stories:

  • At one time, police intended to do harm to my friend… he watched the police from his rear view mirror remove their badges from their uniforms as they approached his car. His cries for help (waking the neighborhood) is the only thing that kept him from being beaten, or worse.


  • Another friend used to work at a factory around 10 or 15 miles outside of the city. Almost every day, he would be pulled over and harassed on his way to work. The owner of the factory had to contact the local police department and plead with them to leave his employees alone. He was losing too many workers because they eventually quit their jobs. Word got out, and the owner found it more and more difficult to find people to work, because nobody wanted to deal with
    the police in that area.


I don’t believe my experiences, or the experiences of my friends, are unusual. In fact, they are typical. Being racially profiled is just a fact of life. It’s something we’ve (sadly) grown used to, because there has never been a time in American history when black folks haven’t been singled out or profiled at some point.

Sometimes, I occasionally “forget” that I’m driving while black, because a few years go by without being pulled over. I’m immediately reminded when I’m pulled over for the wrong reasons… again. Or, when I hear about someone in the news that was stopped for driving while black, and things went horribly wrong.



The absolutely unnecessary death of Philando Castile is shocking. But, at the same time, it isn’t surprising. Every black person born in the USA with a driver’s license is very aware that we could be killed just like Philandro was.

There are thousands of black men just like Philando among us. Always have been. And they were here long before smart phones or social media were invented. Philando’s story isn’t new. The fact that this heartbreak was captured live, as it was happening, on social media is the only thing different or unusual about this story.


Harvard said what?!?!

The New York Times reported on a study written by a Harvard Professor recently (July 11, 2016). The study
states that there is no evidence of racial bias in police shootings.

In a nutshell, that study is bogus. The Guardian exposed numerous flaws in the study. Vanity Fair published an article providing evidence to the contrary; they list more than a dozen sources of information (academic research, official and media investigations, and court rulings) that contradict this recent study from Harvard. Even a fellow Harvard academc disagrees with the study.

Some, but certainly not all, of the contadictions include:

  • The study limited its research to just a few cities, but attributes its findings to cities that were never included in its “research”, such as Baton Rouge, Louisiana where Alton Sterling was killed, or Falcon Heights, a suburb of St. Paul, Minnesota, where Philando Castile was killed. The study doesn’t include small towns like Ferguson, Missouri either.
  • The study makes further inaccurate assumptions regarding the use of force vs. the number of shootings experienced by black people, as if these occurrences are separate and unrelated. For example, the study did conclude that a black person in New York who is stopped by the police is 24% more likely to have a gun pointed at them than a white person. So, why would they be no less likely to be shot by an officer? That doesn’t make sense… wouldn’t one thing lead to another?
  • The study has yet to be peer reviewed. In other words, experts within academia have yet to scrutinize the author’s findings to see if they are accurate enough to publish.

I believe the release of this study was timed purposefully to coincide with the recent shootings of Philando Castile and Alton Sterling. There are individuals and organizations that will do what they can to delegitimize calls for racial justice and police reform: “Believe what we say, not what you see”. These types of “studies” are meant to mislead people who are new to the idea of police bias towards people of color. It is certainly not meant to convince people of color. Most of us know better.

Mapping Police Violence ( is an ambitious effort and a far better resource for tracking police violence imposed upon black people.